"No matter how great a cocktail you make is, if the guest doesn't like it, then there's no point."
It seems simple enough, yet during this age of the cocktail revival, over-thinking drinks is something all of us need to be wary of. After all, we are in the service industry. Stroking our own egos with over the top cocktails won't do us any favors with the every day consumer simply looking for a well balanced drink. So as we push forward with reviving classics and putting a modern twist to them, let's also remember the importance of slowly educating our consumers along the way. After all, we're in business for them.
Cheers!
CS
CS
